Sony Entertainment Television (India)

This article is about the SET channel in India. For the Indian version broadcasted worldwide, see Sony Entertainment Television Asia.

Sony Entertainment Television, or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited),^[2] a subsidiary of Sony Pictures Entertainment. Sony gained a lot of popularity from the show Kaisa yeh pyar hai?

MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN, Animax and recently they have launched a 24 hour Hindi Music Channel Sony MIX, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.

As of September 1, 2011, the channel has changed its identity by changing its theme and SONY word being inscribed on top of logos of all its sister channels - SAB, SET, PIX, MIX, and MAX.

Competition

Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV, and Colors. In terms of average prime time TVR; Sony Entertainment Television had 3 Shows among Top ten non fiction programs in 2010 while Zee TV and STAR Plus had two Shows. But mostly SET is considered as a tough competitor of STAR Plus.

Currently broadcast by SET

Sony Aath (Formerly Called Channel 8 Talkies) is a Bengali Language Movie Channel currently owned by Sony. It was formerly owned by Ashok Surana, founder of Channel Eight group[1]. It mainly shows old classic Bengali movies, telefilms, movie-related shows and other programmes.

SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, thriller, horror, Bollywood, and live events. Some of its most successful programmes to date include Boogie Woogie; C.I.D.; Entertainment Ke Liye Kuch Bhi Karega; Indian Idol; an adaptation of the worldwide Pop Idol (American Idol); Kkusum; Jassi Jaissi Koi Nahin (There Is No One Like Jassi), an adaptation of the Colombian telenovela Betty la fea (Ugly Betty)''Fame Gurukul, a mixture of Indian Idol and Bigg Boss; Jhalak Dikhhla Jaa; 10 Ka Dum, the Indian adoption of popular game show Power of 10; and Aahat (a Horror Show)& Bade Achhe Lagte Hain.

In July 2010, Sony Pictures Entertainment announced that it has bought the copyrights of Kaun Banega Crorepati (Indian version of Who Wants To Be a Millionaire) from STAR Plus and aired KBC 4 with its original host Amitabh Bachchan on the Indian SET. KBC 1 & 2 were hosted by Amitabh Bachchan and KBC 3 was hosted by Shahrukh Khan on STAR Plus. Kaun Banega Crorepati(KBC) Season 5 started on Sony Entertainment Television on the independence day, 15 August 2011 with its brand new 1st Episode which saw a blockbuster opening of 5.24 TVRs, in the top 3 metros Mumbai, New Delhi and Kolkata.

Sony TV available on Internet

• • Sony TV - http://1tvlive.in/sony-tv/

Drama

• Bade Achhe Lagte Hain
• Dekha Ek Khwaab
• Kuch Toh Log Kahenge
• Kya Huaa Tera Vaada Starting from 16th January 2012
• Parvarrish - Kuchh Khattee Kuchh Meethi
• Saas Bina Sasural

Thriller

• Adaalat
• C.I.D.
• Crime Patrol 4

Reality

• Comedy Circus Ka Naya Daur

Formerly broadcast by SET

Logos

Sony Entertainment Television changed its logo three times, but they changed its graphics frequently. From June 16, 2007, all the Sony channels had the same type of graphics but a different colour and different before-serial graphics. But now, It has been declared that SAB TV will have the 2007 graphic. Only Sony Entertainment Television (India), Sony Aath, SET PIX and SET Max graphics would change. Even Now SAB TV is having the 2007 graphic.

See also

• Sony Aath
• ATN Sony Aath
• Sony Entertainment Television Asia
• AXN Asia
• Animax India
• Animax Asia
• List of South Asian television channels by country

External links

• Official Site

References

1. ^ Network, Dish. "Hindi TV". DIsh Network. http://www.dishnetwork.com/international/hindi/default.aspx?region=southasian&lang=hindi. Retrieved 21 September 2011. 
2. ^ "Set India renamed as Multi Screen Media". IndianTelevision.com. 2007-12-20. http://www.indiantelevision.com/headlines/y2k7/dec/dec257.php. Retrieved 2008-03-08.